Social Media & PPC

Reaching your customers is important. Sometimes, the competition in search is intense, and you need an edge over your competitors. Here’s where social media and pay-per-click advertising (PPC) comes in. Every business has an idea of what their target audience is. And each target audience spends a certain amount of time on certain platforms online. Some audiences might spend their time on Facebook, while others on Instagram, or YouTube. Knowing where your target audience is, can help you spread your messages to the people most likely to convert.

I can help you find your exact target audience and start your search engine marketing (SEM) and social media advertising strategy. Almost every platform today has some form of advertising platform for businesses to leverage for reaching customers. Once you have a plan, and implement an optimized campaign, you can drive customers to specific landing pages, and start converting eyeballs into sales. But understanding the data behind these campaigns is important as well. How did your audience react to one advertisement over the other? Does your audience tend to engage more video with content over written content?

By working with me, you’ll be able to read and act on data that social media and advertising can tell us about your business. Whether you’re looking to grow your reach on Facebook, Twitter, Instagram, Pinterest, LinkedIn, or looking for some YouTube marketing strategy, the more online presence a business has, the more potential leads it can gather. Even if you think you’ve already got all your social media accounts set up, it’s also equally important to ensure that you’ve mastered social media optimization (SMO), so that your social pages are discoverable, and engageable.

Let’s work together if you’re thinking of running some Facebook ads, AdWords campaigns, or putting a conversion strategy in place for your business.